Imperial Red sits in the warm red family, with the hex code #F43F5E mapping to rgb(244, 63, 94) in RGB and hsl(349.7, 89.2%, 60.2%) in HSL. In OKLCH it carries 65% perceptual lightness and 0.215 chroma — a highly saturated, dark reading that behaves well as a primary, accent or decisive colour in modern interfaces. Red is the most physiologically arousing hue — it raises heart rate, sharpens attention and signals urgency. Designers reach for it when a screen needs to feel decisive, appetising or emotionally charged.
Red is the most physiologically arousing hue — it raises heart rate, sharpens attention and signals urgency. Designers reach for it when a screen needs to feel decisive, appetising or emotionally charged.
Reds with high chroma vibrate against pure black. Cap saturation around 60% on dark UIs and always pair red text with body sizes ≥ 16px to keep WCAG AA on white.
#F43F5Ergb(244, 63, 94)hsl(349.7, 89.2%, 60.2%)hsv(349.7, 74.2%, 95.7%)lch(56.46% 74.57 21.09)oklch(64.5% 0.2154 16.44)lab(56.46% 69.58 26.83):root {
--color: #f43f5e;
--color-rgb: rgb(244, 63, 94);
--color-hsl: hsl(349.7, 89.2%, 60.2%);
--color-oklch: oklch(64.5% 0.2154 16.44);
}How imperial red performs as foreground text on common surfaces, scored with WCAG 2.1.
Tints are produced by mixing imperial red with progressively more white.
Shades are produced by mixing imperial red with progressively more black.
Tones are produced by mixing imperial red with progressively more gray, lowering chroma while keeping lightness.